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I'm a Product Designer and Creative currently based in London.

Currently exploring what’s next|

Previously at BCG Digital Ventures and founding designer at That’s The One and Joy Health.

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With over six years of experience in early-stage startups, I’ve helped design and build products from zero to one. At BCG Digital Ventures (BCGX), I created new product experiences across industries, turning ideas into new ventures. As a founding designer at That’sTheOne, I simplified complex and ever changing wedding and event planning workflows. Most recently, I ran design at Joy Health, creating AI enabled products within preventative healthcare.

I'm a design generalist at heart, I specialise on visual design, UX, interaction, behaviour and AI to create products that feel both intuitive and human. I use storytelling to turn complex ideas into memorable, meaningful experiences.

I studied at SCAD, the number one ranked design school, where I majored in Service and Industrial Design.

Next,

Work

AI Interfaces

Interaction design

Product design

Prompt design

Service design

Service design

Systems thinking

User research

Visual design

Zero-to-One

Currently listening to ...
All my friends
Barry Can't Swim
In my font book ...
IBM Plex Sans
Circular Std
Söhne
Riko Health
Exploration
View
Currently obsessed with how AI can behave and interact differently across different product surfaces.
Let's chat about it
Photography
re:collection
Explore

Joy Health

UX/Visual/Interaction/Design System
App/Web/AI Health

Pebble

UX/UI/Interaction
Mobile/Web

Epsy

UX/UI/Interaction
Mobile/Health

That's The One

UX/UI/Visual/Design System
Web/Platform

Fuze

UI/Interaction
Mobile/Concept/AI

Want to reach out?

Portfolio 2025
Based in London
Working worldwide

haackval@gmail.com